New Product Launch Marketing Plan free essay sample

New Product Launch Marketing Plan, Part I New Product Launch Marketing Plan, Part I International: Fiat Market Needs and Market Growth â€Å"Vehicle shipments in NAFTA totaled 2,238,000 units for FY 2013, representing a 6% increase over FY 2012. In the U. S. , vehicle shipments were 1,876,000 (up 7% from FY 2012), in Canada 269,000 (up 5%) and 93,000 for Mexico and other. † (Fiat 2013 Full Year Q4 Results, 2014) â€Å"Fiat forecast that group trading profit this year will rise to between 3. 6 billion euros and 4 billion euros from 3. 39 billion euros in 2013. The forecast is lower than a range of 4. 7 billion to 5. 2 billion euros given in October 2012 and below analysts’ forecast of 4. 15 billion euros† (Automotive News Europe Home, 2014). Fiat vehicles mainly sold to Europe and Latin America. For Italians, the Brazilian market is almost as important as the European market. These two regions market is not very good due to economic crisis. But Chrysler mainly occupies stronger advantage in North America. In third quarter of 2013, its earnings in the North American market increased by more than 20%. We will write a custom essay sample on New Product Launch Marketing Plan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In addition, both the Chrysler and Fiat so far have occupied important shares in Chinese market. Therefore, the Chinese market will be the key to Fiat profitable. According to the Wall Street Journal, the amount of global automotive will have a 4% growth in 2014, while the American and European markets also have 3% growth in 2014 (2014). This means that the slow recovery of the global economy will drive the automotive consumer over global. With oil prices rising, more people are favoring economical vehicles, such as electric hybrid. Ford expects electric hybrid cars will occupy 20-30% of the car market next decade, therefore, Ford, Toyota, Nissan and other major car companies have launched their own electric hybrid car. SWOT Analysis Strengths. Fiat has a long international history and presence. Fiat boasts an environmental consciousness that is ahead of its competitors such as CO2 emissions and the use of renewable energy in the manufacturing process (Fiat. com, 2014). Weaknesses. A weakness may be the number of recalls on Fiat 500 in previous years resulting in a lack of trust in the brand. The global recession and decreased buying power of consumers may create a resistance to purchasing new automobiles. Opportunities. The Fiat name has been associated with Chrysler Group and it’s over-taking of the remaining equity in the US-based company (Fiat. com, 2014). Sochi 2014 has also been seen as a global marketing venue. Threats. Threats include the recovering auto industry in the United States with other international options for small, subcompact cars (that also focus on fuel efficiency). Potential Competition Luxury brands have entered the subcompact car market in Europe. Fiat’s price isn’t a match for the people who are willing to pay a little more for the name of a BMW or Audi (Automotive News Europe, 2013). Product Offering and Product Definition Fiat’s Panda Classic is available in 36 countries on four continents (Fiat. com). The Panda is a five door vehicle with climate control, extra storage and fuel economy. Multiple safety features are also included such as airbags, controlled crumple zones, and anti-whiplash head rests (Fiat. com). Product Identification Fiat Panda. Justification Fiat’s Panda is one of the few models available in numerous countries, making a broader presence in the global market. The Panda is a smaller automobile, small enough to navigate tight cities streets yet roomy enough to transport families, friends and luggage. Domestic Market Needs and Market Growth Fait 500 is a small European designed 2-door car. Though the manufacturer has seen an increase in sales and overall profit, the brand has struggled in US markets. This is due to a disconnect between the brand and the American car market. The organization attempted to win over the American consumer with targeted commercial campaigns featuring Charlie Sheen, which were successful. The Fiat brand does have a market for â€Å"inexpensive, fun to drive small cars, with room for four adults† however, the core issue of the brand lies with space; â€Å"there isnt enough passenger or cargo volume in the standard 500 for it to have mass appeal here† (2013). In order to appease this market the organization is launching the Fait 500L in the summer of 2014. The newer model has 40% more space than the previous model. SWOT Analysis Strengths. This Italian company was founded in 1899 (Fiat Nation, 2014). Fiat brand cars, specifically the Fiat 500, have been sold in over 100 countries (Fiat Nation, 2014). The conservative design equates to modest fuel economy (KBB. com Editors, 2012). Weaknesses. This small car has limited seating and cargo capacity. Persons who live outside of the city or have larger families may not find this car useful. If the body design doesn’t satisfy the customer, other competitors such as Honda Fit or Ford Fiesta offer more room and styles (KBB. com Editors, 2012). Opportunities. With the growing trend of fuel-efficient sub-compact vehicles, Fiat may have arrived to the domestic market just in time. Threats. Numerous other sub-compact cars are also on the market and may provide significant savings or advantages based on what the consumer favors. In addition, a recent crash test study by the Insurance Institute for Highway Safety listed Fiat as one of the makes that did not fare well in crash tests (Hirsch, 2014). Potential Competition The domestic market is ripe with potential competitors. According to Fiat’s website, the primary competitors include the Kia Soul, Nissan Cube, Scion xB, Honda Fit, Mini Cooper, and Ford Fiesta. Product Offering and Product Definition The 2014 Fiat 500L has a starting price of $19,100; with four well-equipped models adding two more doors plus best-in-class interior volume. With 120. 1 cubic feet it provides for comfortable accommodations for five passengers. It is designed on the new, small but wide, vehicle architecture adding 27 inches more in length, plus six inches more in height and width, all to deliver an EPA Large Car size interior with comfort, added versatility and 42 percent more space. (2) Product Identification Fiat 500 and 500L Justification Fiat’s main competitors are the Mini Cooper and Smart ForTwo. With the sales of the Smart car brand declining, the Mini Cooper sets the standard in the US. Mini’s U. S. sales fell 1. 6 percent in the first 10 months of this year to 38,538, said Autodata Corp. In the same period, sales of Smart’s U. S. model, the ForTwo, declined 61 percent to 5,146, the Woodcliff Lake, New Jersey-based researcher said (Higgins, 2012). The new expanded size models allows for more driving experiences for a smart size international vehicle. The premier package includes a no charge technology features. This adds to the overall value for the brand. Survey questions to collect additional consumer data 1. Do you purchase mainly in the physical retail store or online? 2. What range includes your age? a. Younger than 18 b. 18-24 c. 25-34 d. 35-44 e. 45-54 f. 55-64 g. 65 or older 3. Are you: a. Male b. Female c. Transgender 4. How many children 17 years or younger live in your household? 5. What is your annual household income? a. Below $20,000 b. $20,000-$29,999 c. $30,000-$39,999 d. $40,000-$49,999 e. $50,000-$74,999 f. $75,000-$99,999 g. $100,000+ 6. Are you the person in your household responsible for purchases? 7. Please indicate when you last made a major purchase? a. 0-3 months ago b. 3-6 months ago c. 6-12 months ago d. 12-24 months ago e. 24+ months ago 8. What statement best describes you: a. You take pride in having the latest products. b. You could care less about the new products being offered. 9. What feature would make X brand more desirable to you? 10. How important is cost in your purchasing decision? a. Very important b. Somewhat important c. Somewhat unimportant d. Not important

Cooperative Learning Tips and Techniques

Cooperative Learning Tips and Techniques Cooperative learning is a teaching strategy classroom teachers use to help their students process information more quickly by having them work in small groups to accomplish a common goal. Each member that is in the group is responsible for learning the information given, and also for helping their fellow group members learn the information as well. How Does It Work? In order for Cooperative learning groups to be successful, the teacher and students must all play their part. The teachers role is to play the part as facilitator and observer, while the students must work together to complete the task. Use the following guidelines to achieve Cooperative learning success: Arrange students heterogeneously in groups as few as two and no more than six.Assign each member of the group a specific role: recorder, observer, bookkeeper, researcher, timekeeper, etc.Monitor each groups progress and teach skills necessary for task completion.Evaluate each group based upon how well they worked together and completed the task. Classroom Management Tips Noise Control: Use the talking chips strategy to control noise. Whenever a student needs to speak in the group they must place their chip in the middle of the table.Getting Students Attention: Have a signal to get students attention. For example, clap two times, raise your hand, ring a bell, etc.Answering Questions: Create a policy where if a group member has a question they must ask the group first before asking the teacher.Use a Timer: Give students a predetermined time for completing the task. Use a timer or stopwatch.Model Instruction: Before handing out the assignment model the instruction of the task and make sure every student understands what is expected. Common Techniques Here are six common cooperative learning techniques to try in your classroom. Jig-Saw: Students are grouped into five or six and each group member is assigned a specific task then must come back to their group and teach them what they learned.Think-Pair-Share: Each member in a group thinks about a question they have from what they just learned, then they pair-up with a member in the group to discuss their responses. Finally they share what they learned with the rest of the class or group.Round Robin: Students are placed into a group of four to six people. Then one person is assigned to be the recorder of the group. Next, the group is assigned a question that has multiple answers to it. Each student goes around the table and answers the question while the recorder writes down their answers.Numbered Heads: Each group member is given a number (1, 2, 3, 4, etc). The teacher then asks the class a question and each group must come together to find an answer. After the time is up the teacher calls a number and only the student with that number may answer the question .   Team-Pair-Solo: Students work together in a group to solve a problem. Next they work with a partner to solve a problem, and finally, they work by themselves to solve a problem. This strategy uses the theory that students can solve more problems with help then they can alone. Students then progress to the point that they can solve the problem on their own only after first being in a team and then paired with a partner.Three-Step Review: The teacher predetermines groups before a lesson. Then, as the lesson progresses, the teacher stops and gives groups three minutes to review what was taught and ask each other any questions they may have.

Power and politics Essay Example | Topics and Well Written Essays - 1250 words

Power and politics - Essay Example tanding the consequences of power and politics, the next appropriate step would entail appraising the merits and demerits of power-wielding and politicking in workplaces. Finally, appropriate recommendations become necessary in either optimizing the benefits of power and politics, or mitigating the negative effects of the two concepts of organizational theory. In the contexts of organizational theory and organizational behavior, workplace politics feature as one of the most influential concept in management of corporations. In essence, politics entails the process of using either formal or personal power in influencing subordinates. Conventionally, presidential politics are iconic processes used in influencing a nation’s citizenship. Presidential candidates and other elected leaders use their formal or personal powers in wooing voters to their sides. Similarly, politics is as alive and practical in workplaces as it is in national and state administration contexts. Typically, workplace politics emerge whenever employees are subjected to an unhappy workplace environment (HEYMAN, 2007). In addition, organizational politics emerge whenever a part or a whole of a company’s workforce is dissatisfied with an existing or a new hierarchical structure. Whatever the cause, organizational politics are meant to exert influential or coerc ive pressure on the opposing side, especially the top leadership. Technically, organizational politics is a coercive approach meant to place those behind a political movement at an advantaged position (WITT, 2010). Essentially, leaders are the spear tips in organizational politics. Formally, leaders are responsibly for coordination, control, influence, and inspiration of subordinate employees within an organization. During politics, leaders intensify their coordinating and influential efforts in negotiating for favors and advantages. Occasionally, political activities within an organization heighten whenever different leaders subscribe to

Analyzing Ethical Behavior Essay Example | Topics and Well Written Essays - 750 words

Analyzing Ethical Behavior - Essay Example usiness should behave, and this goes a long way in creating an organizational culture which will see the business increase its efficiency (Mallor, Barnes, Bowers & Langvardt, 2010). Business ethics will stipulate how the business relates to its stakeholders to ensure that there is a good relationship hence reduces cases of lawsuits, make high profits and ensure business continuity. In the past, unethical business practices have resulted to various scandals, which have resulted to serious economic disasters. Since firms have the need to increase their profits they will engage in lucrative practices, which will make them earn unfair profits and benefit from unethical practices. For any company to be successful, it has to protect all their shareholders since everyone will feel comfortable in an environment where they see their needs are being considered. Trust created by the business to all its stakeholders goes a long way in increasing the businesses’ success and profitability. This paper will look at the financial events surrounding Bernie Madoff, and ENRON and elaborate on the consequences and implications related to a lack of code of ethics. Enron Corporation was a company in the energy sector located in Texas and had an employee base of 21000 workers in 2001 before it went out of business. The company fell due to false accounting techniques, which made it to be listed as one of the largest companies in the United States with a rating of seventh overall (Lashinsky, 2001). The company was expected to control the market since it had securities in communications, energy and weather portfolios. The company had a well set out fraud plan by using support from political powers to get favors and get an unfair advantage. The company could shut down power plants so that they could get extra money by charging high rates for energy due to the shortages they created. The company used favors from president bush and Clinton to get an unfair advantage, and it is said that

Business - Discussion and Participation Questions Essay

Business - Discussion and Participation Questions - Essay Example The final report of the auditor should be included in the annual report of the company so that the findings become public information. Sox-online.com (2006). Section 201 of the Sarbanes-Oxley Act. Retrieved January 19, 2012 from http://www.sox-online.com/act_section_201.html 2. The five major areas covered by the American Institute of Certified Public Accountants (AICPA) are: code of professional conduct, auditing standards, compilation and review standards, other attestation standards, and consulting standards. I believe that all areas are important due to the fact that they are part of a unique algorithm the must be followed to properly conduct an audit. If I were to choose one area that stands out from the rest it would be the code of professional conduct. During the Enron scandal a lack of professional conduct in the auditing process led to the biggest bankruptcy case in the history of the United States at the time. Ethics and professionals should have prevented the scandal from ever occurring, but greed took over the minds of the auditors at Arthur Anderson and they preferred to get rich than to do their jobs based on the principles of professional conduct. The integrity of the entire process is dependent on auditors complying with the code of professional conduct. 3. I like your response and I agree with you that compliance with SOX improves the accountability of the entire auditing process. When Sarbanes Oxley was created people did not know whether the Act would work. In 2012 it seems as if the initiative has helped stabilize the information coming out of Wall Street. A lack of confidence in the market was one of the main reasons Congress got involved in the process about a decade ago. Independence is achieved when the auditor works an audit without any external pressures to alter the results because of the existence of a conflict of interest. 4. I agree with you that the communication between the client and the auditor must be honest and open at all ti mes. The managers of the company being audited should facilitate the process of providing the auditor with all the data and information the auditor needs to perform his job. Auditors must have superb analytical ability and great communication skills. Verbal communication skills are required to interact with the client in order to retrieve the information necessary to complete the audit in an efficient manner. 5. Information risk occurred back in 2001 when the Enron scandal was revealed. In this case the risks of information occur because of collusion between the executive management team and Author Anderson. It would be hard to visualize in 2012 how history could repeat itself at such as large scale since compliance with SOX reassures external groups that the firm’s financial data is free of material error or fraud. I agree with you that the Public Company Accounting Oversight Board was very instrumental in improving the reliability of accounting information. 6. I agree with you response in regards to the importance of professional conduct. When accountants are dirty it is highly feasible for a smart accountant to cook up the books in order

Environmental Responsibility in Global Capitalism

Environmental Responsibility in Global Capitalism Environmental Responsibility in Global Capitalism Global capitalism refers to an economic system and a method of production in which industries, trade, and means of production are mostly owned by private investors and corporations for profits. In a capitalist economy, capital accumulation, stiff competition for the markets and wage labor are common to the parties to a transaction. Even as capitalism and democracy increase human wealth, leading to an improved lifestyle, nations should regulate their industries and agricultural production so that they become environmentally friendly. This essay will thus seek to clarify how capitalists strive to maximize profits with environmental conservation as a critical issue. In my reading, the stronger governments may be disadvantaged when they implement policies that work towards environmental responsibility. The regulations are in favor of avoiding pollution and encouraging recycling. Their weak counterparts may continue with the whole idea of environmental degradation; hence producing cheaper products. The result is unfair competition in the world market. (Rolston, 2012, p. 2) For fair competition, both the strong and weak governments should enforce regulations that would ensure the industries only carry out production activities that are friendly to the environment. China’s current advancement in its economy shows its willingness to trash its environment for earning profits and exposing its citizens to a lot of health risks. The author of the book â€Å"a new environmental ethics† states that coming out of poverty requires an efficient state to enforce workers rights and environmental health. Without the implementation of such policies, workers may suffer from pollution, especially from air and water. Health problems are not only meant for the poor who, in this case are the workers but also the rich who suffer the consequences of pollution caused by the environment. Trading blocs such as the World Trade Organization have been against the environmental regulations by their member states. Capitalists are also up to the point that environmental concerns do not directly affect international entrepreneurs as capital will flow to the poorer countries. The investors argue that the development in poor countries would make them rich enough to afford environmental protection after some time. The environmental race seems to be moving to the bottom instead of heightening. Capitalists should find ways of maximizing profits for their businesses while keeping in mind the whole concern of environmental conservation. The world Trade Organization has not considered the consumption of genetically modified foods to be of a discussion in the health sector. The trading bloc argues that so long as the food is safe for consumption, there is no need for raising an alarm. The only advice the trading bloc gives is for consumers to boycott the products if they wish. Such misunderstanding brings confusion to the users who do not know which direction to take considering consumption of certain products. Statements that are issued by capitalists regarding their products make consumers have the notion that environmental conservation is a voluntary activity. Ever since, voluntary programs have never been done to the best, and that is the case in voluntary environmental protection. (Rolston, 2012, p. 3) A major problem with globalized capital based development is that the rich grow richer as the poor become poorer. Capitalists have continued to look for cheap labor in order to maximize their production. Such global inequalities created by capitalists have made the attempts to secure the environment unsuccessful. Wealth is inappropriately distributed leading to a gap between the economic statuses of nations. (Rolston, 2012, p. 3) It is unethical to conserve nature but fail to take full measure of the distribution of the benefits of exploiting natural resources. The overconsumption among the rich developed countries and under -consumption among the poor in developing nations is a cause of environmental degradation in both the sets of nations. The escalating consumption patterns with changes in population growth continue to create a difference in the state of the environment. Utilization of natural resources in countries varies, depending on the population and the consumption patterns. The author of the book also explains how both the developed and underdeveloped countries suffer from environmental degradation in different capacities. (Rolston, 2012, p. 5) Social fairness is associated with environmental protection and a more fair distribution of the world’s wealth is needed for the environmental preservation to last. Both the wealthy and the environmental ethicists are faulted for overlooking the poor in their concern to save the elephants. The setting aside of the biodiversity reserves and forest reserves makes the poor more unfortunate as the wild animals cause destruction to plants and crops in the areas inhabited by the poor people. Such damage to crops may be a source of environmental degradation in the areas. The crops and vegetation play an important role in the control and prevention of soil erosion that causes water pollution. The silt deposited in water bodies will not only have an impact to the poor but the wealthy as well. Sediments cause clogging of water pipes that are used globally hence affecting everybody. (Rolston, 2012, p. 6) It the book, it is noted that international markets and religion are the two places where humans learn a sense of global concern and fairness. The dimension of faith is expected in the world religions that compare individual behavior with the act of compassion and respect for human beings. In Christianity and Buddhism, for instance, fairness in markets would be encouraged to show concern for the poor. (Rolston, 2012, p. 8) The dimension of religion in environmental conservation should be given a priority in order to show respect for the gods. Global fairness would ensure that the developed countries carry out activities that do not lead to unfair competition in the world markets. The same would apply to the developing countries who should not take advantage of the opportunity they are given to production. Locally, fair trading can be reinforced by punishing the breakers of the laid rules and regulations. In international markets, the implementation of punishment for law breakers is hard. Thus, it is upon the competitors to promote the peaceful existence and fair competition. For such to exist, religion plays a significant role in guiding those involved in the transactions. The Chinese remarkable economic growth has been among the most histrionic development progress in the universal economy over the past few years. Nevertheless, the evolution of Chinese financial progression has had tremendous ecological effects. In the previous couple of years, the brief ascent in social and in addition budgetary irregularity, natural griminess, amassing rural emergency, predominant focal debasement and fading frequent administrations have developed to unsafe heights that could hypothetically lead to a volatile state (Chun, 2013 ,p. 34). In this part of the essay we emphasis on the conservation influence of Chinese e entrepreneurship improvement. Chinas vast populace and also its developing significance in the universal economy makes the environmental disaster go far beyond China itself. It is a significant portion of the evolution of the international ecological crisis (Lu, 2007, p. 19). Capitalism is focused in the search of profit and the continuous, strong force from the competition makes private industrialists, associations and the conditions to take after revenue accretion on progressively higher scales; this leads to populace intensification. The activities of the entrepreneurial financial scheme tend to result in endless incline in the revenue imbalance and prosperity distribution among nations (Rolston, 2012, p. 21). The inclination concerning slanting the slanting unevenness could, in the long run, lead to finish decays in expectations for everyday comforts for some individuals universally, coming about to a socially untenable state. The developing economic activities results in the exhaustion of materials. Besides, production and manufacture activities lead to material wastes that are a significant adverse effects on the ecology. Limitless economic development outcomes to drain off the resources and lead to environmental squalor. By use of a formula, the impact of capitalist buildup on the ecology can be figured: Ecology effect= Population Ãâ€"AffluenceÃâ€"Technology Hypothetically, if technological advancement can result in less ecological effect per dollar in central the population, then affluence can be immense (Philander, 2012, p. 54-56). As the Chinese drifts to a market entrepreneurial scheme connected to the universal entrepreneurial economy and ethos, resources deplete plus ecology deterioration takes into the course in vast and large levels. During the economy developing years, China was and still is a major producer of industrial wastes. China is a global factory in addition to a dumping site (Lu, 2008, p. 61). The environmental crisis is calamitous not only for China but also for the entire world. Conferring to a World Health Organization report, seven of the ten most inhabited cities in the globe are Chinese. Air contamination results to approximately 300,000 demises annually. In excess of 35 percentage of the aggregate lives claimed by air pollution are Chinese. Acid rain affects approximately more than a quarter of China (Gallagher, 2007, p. 37-39). Large scale air pollution from automobiles has recently worsened the situation. Most of China’s inhabitants who rely on bicycles and public channels of transport suffer from the dirty, polluted air as well as inclining traffic brought by the combustion of fuel in the automobiles. The consumption autos in China is increasing at 18.5 percent annually. Cleaner technology tried to be put in place cannot regulate the pollution if this tendency continues. Water scarceness issue in China is immense (Lu, 2008, p. 16). Upper China mainly experiences water inadequacy. Yellow River flows beneath Loess Plateau where much of vegetation is swept away by erosion; this leads to a decrease in the capability of the plants to hold and reserve water and the water supply from Yellow River has decreased. There is violent rivalry for water amid many farming upstream districts and the industrialized downstream districts. Owing to water scarcity, as well as mass contamination of shallow water, many towns and villages are progressively getting water from subversive reserves. Effluence is deteriorating the aquatic catastrophe. In a preceding report, in Pearl River Deltas besides Yangtze River Delta areas, the water crisis is dominant and the water is considered inconsumable due to heavy effluence (Gallagher, 2007, p. 57). China’s 27.9 percent total land is an expanding desert and more than a quarter of the land suffer from high extents of erosion. More than 35 percent of the total land is tainted due to erosion plus pollution (Chun, 2013, p. 35-39). The high growth of industries and urban centers is demanding more agricultural land. The rest of the agricultural land is affected by pollution from chemicals, mining activities, and effluence from industries. According to an International Energy Agency report, the Chinese are the reason for 7 percent consumption of the global primary energy in 1974 besides 14 percent in 2003. China’s energy consumption is approximately 4 percent and if this trend endures it will double in less than two decades (Chun, 2013, p. 41). Recently, China’s energy demand has risen. Amid the years 2000-2004, China was accountable for 40 percent of the worldwide total increase in energy depletion. The escalation in the use of individual automobiles in the past decade lead to a vigorous increase in oil consumption. China uses its energy much more inefficiently compared to other developed capitalist nations thus China needs to fuel its vigorous economic advancement by upgrading its efficiency instead of inclining energy consumption. In relation to other countries, China’s energy consumption per dollar of GDP is greater than the global average only by a small percent that proposes that China has bounded its potential to increase energy efficiency (Larsen, 2004, p. 68). Chinas developing interest in vitality and hunger for oil happen against the foundation of a creating worldwide vitality emergency. The world right now relies on upon oil and gas for 56 percent and all types of fossil powers for 80 percent of its aggregate essential vitality utilization. There is developing confirmation that worldwide oil and gas creation could achieve a top and begin to decrease in the advancing decade. A developing reliance on coal would quicken the consumption of coal and significantly intensify the effect on an unnatural weather change (Gallagher, 2007, p. 62). Soon it is exceptionally impossible that the different types of renewable energies can supplant the fossil fills to manage the present levels of world vitality utilization and future monetary development. The current Chinese development example could enormously quicken the happening to the worldwide vitality emergency and lead to possibly exceptionally perilous geopolitical circumstances. Climate structures forecast that global warming would result in reduced rainfall in northern China and increased the fuel in southern China. The North China Plain has been experiencing water shortage since thirty years ago. On the other hand, southern China has regularly been covered by floods (Philander, 2012, p. 51-56). Climate alteration in China could cause a decrease in its agricultural yield especially affecting rice, maize as well as wheat. In short, climate change may significantly worsen the Chinese water crisis as well as loom if food security. Recently, environmental awareness amid city inhabitants has advanced. Cities like Beijing is being cleaned up and cleaner, gas-fueled power stations are being constructed. However, polluting firms are moved to rural areas in place of being retrofitted to decrease effluence and waste water should be treated instead of being sent away to the sea. As a result of these actions, the rural inhabitants are affected by environmental squalor unfairly (Philander, 2012, p. 61). For example, the profit- making capitalist firms has a huge role in generating pollution. Farmers endure the consequences of heavy metal pollution without any mode of reimbursement. More than 100 million are affected by this crisis. Farmers may be ignorant of the ecological effects of the polluting firms at early levels in any case, which is evident to that something is not right when the waterway runs dark or when a kid pass away. Nevertheless, complaints from the poor rural farmers are not considered and little is done (Larsen, 2004, p. 73). The central government is contingent on the revenues made by the firms. In other circumstances, the administrators are major shareholders of the contaminating firms; therefore have a direct interest to retain the firms in a production mode and reduce expenditure as much as possible. When the affected have no valid channels to discourse their complaints, social turbulence is inevitable. Finally, Chinese capitalist growth is bearable. In the event that the ebb and flow development example proceeds, in the not extremely inaccessible future, China may need to battle with significant vitality emergencies, intense decreases in sustenance generation, fatigue of usable water assets, wild general wellbeing emergencies and calamitous characteristic debacles (Larsen, 2004, p. 89-93). Not just the Chinese economy would need to develop and the current social structure would fall, the potential outcomes on the populace could be excessively terrible, making it impossible to envision. To forestall such a self-annihilation from happening, it is important to change generally the whole existing social and financial structure. The economy must be arranged towards meeting the populaces essential needs as opposed to the quest for benefit and capital aggregation (Philander, 2012, p. 65). To balance out and enhance China ecological conditions, China needs to most importantly settle its general utilization of vitality, water, and area assets and afterward steadily decrease the utilization of these assets to manageable levels. In conclusion, as capitalism teaches anyone never to be satisfied with their income, and instead promote endless growth, environmental conservation should also be brought to a high gear. The escalating consumption in developed countries and an increasing world population, in general, should be a motivating factor in controlling environmental degradation. We ought to be reminded that the escalating numbers of people, who would if they could, work together in preventing and controlling environmental pollution. It is through the efforts of everybody that the beautiful environment will be preserved even as production activities are growing. References Chun, Lin. China and Global Capitalism. 2013. 19 May 2015. Gallagher, Mary Elizabeth. Contagious capitalism globalization and the politics of labor in China. Princeton, N.J.: Princeton University Press, 2007. Larsen, Lene. Responsibility in world business managing harmful side-effects of corporate activity. Tokyo: United Nations University Press, 2004. Lu, Haitian. The role of China in global dirty industry migration. Oxford: Chandos, 2008. Philander, S. George. Encyclopedia of global warming climate change. 2nd. Thousand Oaks, Calif.: SAGE Publications, 2012. Rolston, H. A new environmental ethics. New York: Routledge, 2012.

Realization :: English Literature Essays

Realization From what I see, I am nothing special, nothing out of the ordinary. Nothing has happened to me my whole life that hasn’t happened to nearly everybody else on this planet. Except that I met Brian. Being in his arms were some of the happiest times I had ever experienced. I could look deep into his eyes and be enchanted forever. Being with him changed my soul. I felt his love prying apart the hard shell of shyness that encircled me. His trust, his love and his support for me lifted me from the earth and gently sent me into the clouds. He cast off the chains I had given myself. Through him I learned a new insight about the world. It was as if a tall, dark mountain had stood in front of me, and out of nowhere, he provided the wings to fly over it. We met at my work. We started dating each other and seeing more and more of each other every day, not knowing that we were falling in love. Soon we became a couple. Our relationship was everything it should have been, almost as if our tim e together had been written for a novel. We grew closer and closer during the school year. We would go to the movies, go out to eat, go shopping and most of all be with each other for a long time. I could hardly sleep at night, just anticipating the next time I would see him and the upcoming weekend we would be together. I shared everything with him, even things I kept from my family and my best friend. Realization From what I see, I am nothing special, nothing out of the ordinary. Nothing has happened to me my whole life that hasn’t happened to nearly everybody else on this planet. Except that I met Brian. Being in his arms were some of the happiest times I had ever experienced. I could look deep into his eyes and be enchanted forever. Being with him changed my soul. I felt his love prying apart the hard shell of shyness that encircled me. His trust, his love and his support for me lifted me from the earth and gently sent me into the clouds. He cast off the chains I had given myself. Through him I learned a new insight about the world. It was as if a tall, dark mountain had stood in front of me, and out of nowhere, he provided the wings to fly over it.